A casino, or gambling establishment, is an entertainment complex based on the game of chance. Many casinos also offer a variety of food and drink options. Casinos are a popular attraction for tourists and locals alike. They are often built in cities with high population density. The popularity of casinos has led to debates about their effects on local economies. Some people believe that casino gambling hurts local business and lowers property values in surrounding areas. Others argue that it increases employment opportunities and raises the overall standard of living for residents in the area.

In Casino, Scorsese evokes the edgy glamour of the 1980s-era Las Vegas strip. The film’s opening sequence—a montage of prowling Steadicam shots, entering and exiting closed doors, and skimming off the top of the till—is a deliberate homage to Goodfellas’ Copacabana scene. While Casino may not be as nihilistic as that movie, it’s still an unapologetic depiction of Sin City.

Casinos are a major source of tax revenue for many communities, allowing them to fund public services and infrastructure projects without raising other taxes. Some municipalities even use the profits from local gambling to lower unemployment rates and increase the average income in the neighborhood.

The best casino marketing strategies are ones that connect with your audience on a deeper level than simply demographics and past behavior. For instance, you can boost discoverability with SEO tactics that highlight your unique amenities, location, and latest events—rather than just your casino itself. You can also target group planners with search ads that appear when they’re searching for solutions to their event challenges, ensuring your casino is top of mind as they explore their options.